Wednesday, January 09, 2008

Semantics

according to Messrs. Merriam & Webster:

: the study of meanings: a: the historical and psychological study and the classification of changes in the signification of words or forms viewed as factors in linguistic development

: the meaning or relationship of meanings of a sign or set of signs; especially : connotative meaning b: the language used to achieve a desired effect on an audience especially through the use of words with novel or dual meanings

==============================

I found this while browsing through the toys department at Landmark in Trinoma. While I was able to take a pic, I failed to check where this was made.

I suspect China, though.

Where else can you slap on this kind of copy on a product and think it'll sell to English speakers?


But that, my friends is not the true motivation of this post.

I write this because of what's on the other side of that box.



Does semantics explain why this seems so wrong?


Then you contextualize this label to the earlier picture.

IT'S INTERESTING ALRIGHT!

I wracked my brain trying to figure out what the geniuses who marketed this piece of choice work were possibly thinking when they conceived of this.

After much pondering I remain stumped...

...who finds chickens cute anyway?!?!?!

I don't even want to think about what kinds of conversations would come from the child who'll have the unfortunate fate of being given this toy.

Mom: So, kids, what did you do this afternoon?"
Kid 1: " I played with my Barbie."
Kid 2: "I played with my Zoids Liga."

Kid 3
: "I played with my (insert name of toy)."


May heaven forgive the idiots who made that damn toy....


...because I certainly won't.


No comments: